TOBi Releases New Track “Don’t Touch!”
TOBi Releases New Track “Don’t Touch!”
Listen/Watch the Lyric Video: https://smarturl.it/TOBi_DontTouch
(TORONTO, ON – June 4, 2021) Buzzing Brampton raised/Lagos, Nigeria born TOBi today releases a brand new track “Don’t Touch!” produced by two-time Grammy winning recording artist Kaytranada and BADBADNOTGOOD.
Listen/Watch the lyric video HERE: https://smarturl.it/TOBi_DontTouch
TOBi says about the inspiration for “Don’t Touch!”: “I wrote this for those who are tired of apologizing for who they are. I was inspired by a news clip I saw of two girls who were forced to cut their locs or they couldn’t go to a school. Hair styles and bodies are often policed. The song came about when I linked with Kaytranada after he heard my freestyle on one of his beats on ‘Sway In The Morning.’ He sent some beats and I cooked to this one immediately. The groove spoke to me right away and the chorus was born out of necessity and urgency.”
“Don’t Touch” follows TOBi’s release of “Family Matters” featuring Flo Milli which Atwood described as a “dynamic” and “ impassioned reboot.” Highsnobiety concurred declaring it a “formidable pairing.”
Tune in this weekend to watch TOBi perform on the 2021 Canadian Juno Awards where he is nominated for two trophies “Rap Recording of the Year” for ELEMENTS, Vol.1. and “Contemporary R&B Recording of the Year” for the track “Holiday.”
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TOBi released his music project ELEMENTS, Vol. 1 in fall 2020, heralded by the critics, combining hip-hop, R&B, soul, grime & Afrobeats. The project features some of TOBi’s favorite producers & musicians worldwide and embodies the sounds and music that have influenced his artistry.
TOBi was voted by Complex Magazine as “a top artist to watch” and has received critical praise from Pitchfork, Vogue, Teen Vogue, L’Officiel, Paper, Billboard, Rolling Stone, Clash, Flaunt, Exclaim!, Refinery29 Essential Homme, COLORS , and many more. The rising star announced his partnership with Same Plate Entertainment/RCA Records earlier last year and has enjoyed over 41 million streams globally.
Prior to ELEMENTS, TOBi released his debut album STILL in May of 2019 followed by a deluxe edition, exploring themes of vulnerability, post traumatic growth, self-reflection and masculinity in his time emigrating from Nigeria to Canada. STILL’s release was followed by two new singles “Holiday” produced by !llmind, “Paid,” the “City Blues Remix” featuring The Game, the “180 Remix” featuring Kemba and the “24” remix featuring all Torontonians SHAD, Haviah Mighty, Jazz Cartier and Ejji Smith.
TOBi has cited the work of Gil Scott-Heron, Frank Ocean, Kendrick Lamar, Marvin Gaye, Eartha Kitt, Florence and the Machine, and Andre 3000 as some of the artists who have inspired his own work, particularly his lyrics.
What the press has been saying about TOBi:
“It’s safe to say that most artists are a product of the art they take in, but few channel those myriad inspirations as clearly as up-and-coming Nigerian-Canadian singer and rapper TOBi.” Paper Magazine
“… TOBi seamlessly shifting between rap, r&b, jazz and afrobeat with smooth flows and raspy vocals…” The FADER
“With his weathered and wizened voice that effortlessly oscillates between singing and MCing atop butter-smooth, jazzy production, TOBi has been winning the attention of music lovers everywhere.” Complex
“Songs You Need To Know: TOBi, ‘Dollas and Cents (DJ Tunez Mix)’”
“impressively austere.” Rolling Stone
“Dollas And Cents is a Diasporic Triump”:- CLASH
“The Nigerian-Canadian singer and rapper TOBi redefines soul music by combining his diverse musical influences while representing his Nigerian upbringing.” OkayAfrica
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