EMERGING ARTIST RAISSA UNVEILS NEW TRACK “CROWDED”

EMERGING ARTIST RAISSA UNVEILS NEW TRACK “CROWDED”

HEROGIRL EP FORTHCOMING VIA MARK RONSON’S ZELIG RECORDS/COLUMBIA

photo credit: Charlotte Hayes

October 23, 2020—Today, multidisciplinary London-based artist Raissa unveils a new track “CROWDED” alongside a lyric video featuring ASL interpretation—watch it here. The song is from Raissa’s forthcoming debut EP HEROGIRL, out early next year via Mark Ronson’s Zelig Records/Columbia.

Within the context of the hero’s journey on HEROGIRL, “CROWDED” finds Raissa struggling to reconcile a pattern of unrequited love in her life. “I always had all this love for others swelling in my heart, in my chest,” she says, and “I’m trying to understand why they didn’t love me back as much on this track.”

The new track follows the first offering from HEROGIRL, “GO FAST BABY,” which arrived alongside a video directed by UK-based duo bedroom (beabadoobee, The 1975), and was later remixed by acclaimed U.K. producer Mura Masa and Full Tac.

The narrative arc of the HEROGIRL EP chronicles a hero’s journey, a classic story telling device wherein the protagonist crosses the threshold into another realm to learn a critical lesson that can then be applied to the normal world. Heavily influenced by Raissa’s fascination with sci-fi and fantasy aesthetics, the HEROGIRL EP positions Raissa as the hero of the story, but the EP’s embrace of child-like naivety, a complete lack of cynicism and finding strength in what you love—rather than focusing on what makes you miserable—extends far beyond the music to her audience.

“GO FAST BABY” follows a string of singles from earlier this year that arrived alongside self-made videos, “BULLYING BOYS,” “ANGEL ENERGY” and “VALENTINE.”