Baby Keem Releases New Track ‘durag activity’ feat. Travis Scott
Baby Keem Releases New Track
‘durag activity’
feat. Travis Scott
Photo credit: Daniel Regan
@danielregan___
(Friday 30th April –) Today, Baby Keem releases ‘durag activity’ feat. Travis Scott. Produced by BRICK!, ‘durag activity’ is Baby Keem’s second release of 2021, following the track ‘no sense’, for which Keem dropped a video in March. ‘durag activity’ sees Keem and Scott coming together for the first time, notably making it the first ever artist collaboration in Keem’s musical output.
A somber, pulsing track, ‘durag activity’ is accompanied by a cinematic visual that plays on and distorts the traditional ‘mob’ aesthetic. Keem and his henchmen move around the city conducting ‘durag activity’ until he and Scott are united in a precarious situation.
This latest release is taken from Baby Keem’s upcoming album, announcing soon. It follows last year’s release of two songs, ‘hooligan’ and ‘sons & critics freestyle’, and 2019’s seminal record ‘Die For My Bitch’, which led to Baby Keem being crowned an XXL Freshman and appearing on the cover of i-D Magazine.
‘durag activity’ is released on pgLang, in partnership with Columbia Records. Baby Keem is artist one to partner with pgLang, a multi-lingual, at service company founded by Kendrick Lamar and Dave Free which launched in March 2020. A visual mission statement titled ‘welcome to pgLang’, starring Baby Keem, can be seen at www.pg-lang.com
‘durag activity’ video credits:
Director – Eliel Ford
Director of Photography – Gus Bendinelli
Production Designer – Eric Hersey
Wardrobe – Taylor McNeill
Editor – Neal Farmer
Colorist – Joseph Bicknell at Company 3
Executive Producers: Dave Free, K.L., pgLang™ ℠
Executive Producer: Brendan Garrett, Simian Design
Producer: Brendan Garrett, Simian Design
pgLang™ ℠ Producers: Jamie Rabineau, Drew Scott, Juanita Niya Morton, Cornell Brown
