12AM DROPS NEW ALTERNATIVE POP TRACK “To Whoever Has You Next”

12AM DROPS NEW ALTERNATIVE POP TRACK

“To Whoever Has You Next”

2AM DROPS NEW ALTERNATIVE POP TRACK “To Whoever Has You Next”" width="300" height="300" />LISTEN HERE

(Toronto, Canada – April 14th, 2023) – Rising artist 12AM today releases his new alternative pop track “To Whoever Has You Next.” This release marks a significant sonic shift from ’his earlier melodic R&B rap sound and marks a new direction for the artist, as he explores the evolution of his sound and sensibility. “To Whoever Has You Next” showcases 12AM’s versatility as an artist, featuring live instrument production, combined with introspective and emotional lyrics. The track captures the essence of falling out of love and the bittersweet feeling of moving on.

“To Whoever Has You Next” is the first track in a string of music to be released in 2023 as 12AM broadens his pop sound and explores new sounds and styles. 12AM’s new music represents a new chapter for the artist as he continues to develop his songwriting in the alternative pop music space. 12AM has a rapidly growing fanbase and has received critical acclaim for his previous releases, including “Voices” which garnered over 7 million streams, and “Hollywood” which peaked at #25 on Billboard’s CHR top 40.

Stay tuned for more music from 12AM in 2023.

Bio

Matthew Dubois, better known by his stage name 12AM, is an emerging pop artist based in Toronto. Armed with an ever-present pen, the talented singer-songwriter made waves in late 2021 with his genre-bending EP After Midnight. The project featured notable tracks “Voices” boasting over 7 Million streams and “come over,” which premiered on Travis Mills’ Apple Music 1 radio show. Both tracks added to 12AM’s arsenal of over 40 million global streams and counting. Earning love from streaming platforms and radio programmers alike, his releases have landed numerous debuts on global editorial playlists including Spotify’s coveted New Music Friday as well as tear drop and Post Malone’s ‘posty’s playlist.’ 2022 proved that 12AM‘s momentum cannot be stopped. His most recent releases include“Nothing into Something” and “Hollywood,” which peaked at #25 on Billboard’s CHR top 40. With more music on the horizon, the future looks incredibly bright and 12AM’s repertoire is only at its inception. Prolific and musically dextrous, 12AM is consistently writing for other artists as well as himself.  He can be seen frequently working with Elijah Woods and Omer Fedi (Kid Laroi “Without You,” 24kGoldn & Iann Dior “Mood,” and Lil Nas X “Montero”). Touring accolades include shows with Internet Money, Iann Dior, Jez Dior, 24kGoldn, Jutes, Trevor Daniel, and Souly Had. No stranger to media coverage and acclaim from tastemakers, praise has rolled in from industry key players such as Complex, Elevator Mag, idolator, Lyrical Lemonade, and Noisey. Musically adept at mixing melodic sounds and prolific storytelling, 12AM is the artist to keep on your radar in 2023.