TOBi GETS IN TUNE WITH THE ELEMENTS IN NEW VIDEO, MATTER
TOBi GETS IN TUNE WITH THE ELEMENTS IN NEW VIDEO, MATTER
“… TOBi seamlessly shifting between rap, r&b, jazz and afrobeat with smooth flows and raspy vocals…” The FADER
“With his weathered and wizened voice that effortlessly oscillates between singing and MCing atop butter-smooth, jazzy production, TOBi has been winning the attention of music lovers everywhere.” COMPLEX
“ The Nigerian-Canadian singer and rapper TOBi redefines soul music by combining his diverse musical influences while representing his Nigerian upbringing.” OKAYAFRICA
LISTEN TO ELEMENTS HERE WATCH MADE ME EVERYTHING WATCH MATTER
(TORONTO, ON –NOVEMBER 19, 2020) – Continuing to deliver thought provoking content, TOBi drops a new video directed by Kit Weyman, for the song, “Matter,” off of his genre bending project ELEMENTS Vol. 1. The buzzing Lagos- Brampton bred, multi-genre artist, captured the magic of nature while exploring complexities of love.
“We wanted to get in tune with the elements for this video, says TOBi. The song is about how love between people can change and not be possessive. How we can be distant but still tied together through memories and experiences. That’s why all things that matter can’t be held.”
ELEMENTS has been met with critical acclaim from SPIN Magazine, stating, “his sound mirrors this honest mindset, while also reflecting his cultural upbringing…” The unapologetic soul music project dives into themes of growth, evolution of relationships, resilience and Black joy. TOBi demonstrates his ability to be versatile and paint his musical canvas with a large international palette of producers from Canada to Europe. Singles from ELEMENTS include the Juls produced, “Dollas and Cents,” a motivational anthem “Made Me Everything,” and the sweet melodic, “Shine.”
Earlier this year, the rising star announced his partnership with Same Plate Entertainment/RCA Records. In April 2020, TOBi released STILL + a deluxe version of his debut album which explored themes of vulnerability, post traumatic growth, self-reflection and masculinity of his time immigrating from Nigeria to Canada. STILL + added two new singles: “Holiday” produced by !llmind as well as “Paid,” followed by the City Blues Remix featuring The Game; “180 Remix” featuring Kemba and the “24” remix featuring all Torontonians SHAD, Haviah Mighty, Jazz Cartier and Ejji Smith. The project has a combined total of 17M streams across all streaming platforms. In January 2020, Complex Magazine voted TOBi as a top artist to watch.
ELEMENTS Vol. 1 TRACK LISTING
- Dollas and Cents (prod. by Juls)
- Made Me Everything (prod. by Alex Goose +)
- Conquest (prod. by Alex Goose +)
- Family Matters (Hannah V., Alex Goose)
- Silhouette (f. LOONY, prod by. SLMN)
- Beige (prod. by Harrison)
- Shine (prod. by Nascent, Coop the Truth +)
- Faces (prod by. Sango, Wax Roof)
- Matter (YOG$, Public Library Committee)
- Still Singing (prod by TK Kayembe & Blanda)