ALICIA MOFFET UNVEILS CHOKE – A POWERFUL ANTHEM OF CLARITY AND EMOTIONAL RELEASE; THE ARTIST EMBRACES A NEW ERA IN HER CAREER BY JOINING CULT NATION
ALICIA MOFFET UNVEILS
CHOKE – A POWERFUL ANTHEM OF CLARITY AND EMOTIONAL RELEASE
THE ARTIST EMBRACES A NEW ERA IN HER CAREER BY JOINING CULT NATION
Credit: Lian Benoit
Toronto,ON; April 4, 2025 — After a musical hiatus marked by introspection and artistic redefinition, Alicia Moffet makes a bold return with Choke, a hard-hitting track about one-sided relationships and the power of saying, “enough is enough.” Balancing vulnerability and inner strength, the song encapsulates the painful yet liberating realization of having been used, drained, and then discarded.
So did it taste sweet?
Do you feel complete?
Now that you’ve sucked the honey
That you desperately need from me
The first single from her upcoming album No, I’m Not Crying, set to release on May 30, Choke went through multiple transformations before reaching its final form. Originally titled Emergency Room, the song had a completely different vibe and narrative. Despite its undeniable potential, the team struggled to fully capture its essence. It was only by starting from scratch, under the creative guidance of producers Harper Gordon and Sam Avant, that the track finally found its true identity. This bold decision proved to be a breakthrough, leading to one of the album’s standout tracks.
“We’ve all had that moment where we think, ‘Wow, was I just a snack for you?’ It starts off in that raw, frustrated place, but by the end, it’s more of a shrug – like, ‘Alright, karma’s got this one.’ And look, I don’t actually wish for anyone to choke.. but if they were to stub their toe a few times? I mean, that’s just life keeping things balanced.” — Alicia Moffet
A DARING ARTISTIC SHIFT
With No, I’m Not Crying, Alicia Moffet embarks on a new chapter in her career, marked by renewed artistic freedom. Now backed by a fresh creative team at Cult Nation—a collective of bold, innovative talents such as Charlotte Cardin and Lubalin—she collaborates with producers and songwriters Jason Brando, Sam Avant, and Harper Gordon to shape a deeper, more mature, and audacious musical universe. This partnership allows her to push artistic boundaries and solidify an even stronger musical identity. Together, her management and creative teams are orchestrating a new phase in her career, bringing forth a revitalized vision and exciting upcoming projects.
Defying conventions, the album showcases an artist unafraid to explore the duality of her emotions. Shifting between intimacy and sharpness, Alicia navigates vulnerability and confidence, balancing melancholic ballads with striking rhythms. Choke is a piece of a larger story—a sincere confession carried by sounds as captivating as they are powerful.
Choke is just a glimpse of this ambitious project, promising to unveil a more authentic and unapologetic Alicia Moffet than ever before. With its raw emotion and refined production, Choke marks a significant artistic evolution for the singer, standing at the crossroads of alternative pop and heartfelt storytelling. This new single sets the tone for a bold and deeply personal project, where Alicia explores a richer sonic palette and even more compelling lyrics.
Credit: Lian Benoit
Credits
Written by: Alicia Moffet, Sam Avant, Jason Brando, Jordan Cassius Kelman
Produced by: Harper Gordon, Sam Avant, Jason Brando
Vocal production: Alicia Moffet, Sam Avant, Jason Brando, Harper Gordon
Performed by: Alicia Moffet
Additional vocals: Sam Avant
Guitars: Harper Gordon, Sam Avant
Mixed by: Rob Kinelski – at Fortress of Amplitude and Noise Nest
Mix assistant: Eli Heisler
Mastered by: Dave Kutch – The Mastering Palace
About Alicia Moffet
Following the success of her debut album Billie Ave. (2021) and EP Intertwine (2022), which accumulated over 16 million streams, Alicia Moffet continues to push boundaries, showcasing her growth. No, I’m Not Crying blends pop, R&B, and everything in between, offering an unfiltered look into her world beyond the digital spotlight, where she connects with an audience of over 1 million followers. The album’s title reflects the artist’s duality— the balance between her confident energy and the introspective, vulnerable side that fuels her songwriting. “In a sense, No, I’m Not Crying explains how I put my game face on and remain resilient even when things get rough,” she says. The album will be released through her new label, Cult Nation, an international collective of creatives, namely home to artists such as Charlotte Cardin and Lubalin. Alicia wrote or co-wrote every song, working closely with producers and songwriters Jason Brando, Sam Avant, and Harper Gordon. Each track offers a raw glimpse into her journey, ranging from powerful anthems to deeply empowering emotional ballads, soon to be revealed. No, I’m Not Crying isn’t just an album; it’s a fearless statement of personal growth and unapologetic self-reinvention, solidifying Alicia Moffet’s place as one of pop’s most exciting new voices. After a two-year hiatus, she’s finally ready to drop her first project with her new team, No, I’m Not Crying, on May 30, 2025.
For more information: https://www.aliciamoffet.ca
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