SACHA RELEASES “HIGH LIFE”
Sacha Releases Infectious New Song
“High Life”
(Toronto, ON – August 16, 2024) – Get ready to hit the road with the windows down and speakers up! Rising country music star Sacha’s latest song “High Life” is your feel-good sunny day anthem. LISTEN HERE. Co-written with hitmakers Jaden Michaels (JoJo, Britt Nicole), Emma-Lee Doty (Mitchell Tenpenny, Mickey Guyton), and Chris Loocke (Tim McGraw), “High Life” is a celebration of living life to the fullest with unbridled joy and exuberance.
“High Life” is about experiencing life on its own terms, as Sacha sings “you can roll it up in paper / you can crack it in a can / as for me it’s just my nature / to be buzzin’ as I am.” She’s got her arms open wide – and high on life. “I love that there are so many ways to celebrate and be joyful,” says Sacha. “For me, ‘BYOB’ stands for ‘Be Your Own Buzz,’ and I just want people to have a great time.”
The track showcases the singer-songwriter’s talent for creating music that finds happiness and contentment in everyday moments. Accompanying the release is a bright and beautiful video, showcasing Sacha living large – partying and playing on her own terms. WATCH HERE. Carefree and joyful, “High Life” invites fans to join her in embracing the simple pleasures that life has to offer. Whether you’re rolling down the highway or simply enjoying a sunny day, “High Life” is your perfect companion.
This release follows an impressive 12 months for Sacha, including appearances at the CMA (Country Music Association) Awards in Nashville; the JUNO Awards in Halifax, Canada; a performance at the 2023 CCMA (Canadian Country Music Association) Awards; and releasing her first single and video (for “Hey Mom I Made It”) since signing to a major label, Sony Music Entertainment Canada. “Hey Mom I Made It” has been a massive out-of-the-gate success for the artist, and is a top-20 Canadian country radio hit, making week-over-week gains. This fall, Sacha heads out on a Canadian tour supporting Tenille Townes.
About Sacha
Since the release of her EP The Best Thing in July 2020, Sacha has been a rising star. Following her debut EP release, she was named iHeartRadio’s “Future Star” and included in CMT’s Next Women of Country Class of 2021. In 2021, Sacha earned her first certified-platinum single alongside The Reklaws with their viral hit track “What The Truck,” which was the fastest-ever Canadian country song to go platinum in the streaming era.
Sacha has been featured in major television, print, and online press including CMT, Music Row Magazine, American Songwriter, Rolling Stone Country, Billboard, and The Boot, while also appearing on A-list editorial playlists on Spotify, Apple & Amazon Music. In 2022 she landed her first-ever CCMA Award for Top Selling Canadian Single (“What The Truck” with The Reklaws). That same weekend, Sacha was also named the winner of SiriusXM’s Top of The Country contest, and she spent the fall of 2022 on tour in the US with Maddie & Tae.
Sacha kicked off 2023 singing the Canadian anthem at that year’s NHL All Star game. She followed this up with the May release of her third EP, Confident, and showed her global appeal with a performance at the UK’s Long Road Festival in August. And just two days before performing “Confident” alongside Tyler Shaw at the 2023 CCMAs in September, she landed a record deal with Sony Music Entertainment Canada.
Sacha’s first major label release — the uplifting, heartfelt “Hey Mom I Made It” — was released in 2024 and featured a video release with CMT and the Paramount Times Square billboard.
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