Devon Cole Releases New Track and Video
DEVON COLE SHARES NEW SINGLE & MUSIC VIDEO “HEY COWBOY”
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For Immediate Release – (New York, NY) – October 21, 2022 – Back with another cheeky, catchy, and clever anthem, Toronto-based alt-pop singer-songwriter Devon Cole reveals a new single and music video entitled “Hey Cowboy” today via Arista Records. Listen to “Hey Cowboy”—HERE. Watch the music video for “Hey Cowboy”—HERE.
“Hey Cowboy” struts along on a captivating guitar-laden beat. Meanwhile, Devon’s signature double entendre turns heads on the verses before she promises, “You can keep your boots on baby, I’m a woman not a lady.” It illuminates her razor-sharp wit, dynamic vocals, and uncontainable charisma all at once. In the accompanying video, she rides a horse (in a cowboy hat, of course), busts out some slick choreography surrounded by cowboys, and partakes in a wild pool party, floating on a giant watermelon! It perfectly reflects the spirit of the song on screen.
About “Hey Cowboy,” Devon commented, “‘Hey Cowboy’ is a song where I’m embracing my sexuality (and my affection for cowboys). I love songs that are a little flirty, a lot flirty. It’s downright fun to own my sexual appetite and sing freely about it. I get fired up (in a good way) hearing women sing candidly and unapologetically about sex. Especially when it’s raunchy. ‘Hey Cowboy’ is the first song of mine where I’m stepping into that.”
Devon has quietly emerged as an enigmatic and engaging force to be reckoned with this year. Her buzzing smash “W.I.T.C.H.” has eclipsed 33 million streams and counting thus far while the official music video trended at #27 on YouTube. Beyond gaining traction on TikTok and Reels to the tune of 33K creations and 43 million total views, she has inspired widespread critical acclaim. Billboard raved that the track “bounces along with a natural confidence that sells the radio-ready hook and puts its feminist message first.” The Hidden Hits attested, “Devon Cole is the next big thing for women empowerment in music.”
Devon has reached the precipice of a major breakthrough. She has amassed millions of streams on her 2021 independent project, Party For One, as well as singles such as “Uncall It.” Not to mention, she has earned acclaim from Bustle for rectifying and reclaiming “Blurred Lines.”
Be on the lookout for more from Devon Cole soon!
ABOUT DEVON COLE
Very few can ace an assignment like Devon Cole. While righting the lyrical wrongs of “Blurred Lines,” Cole’s remix went viral. To comfort a Love is Blind reality star post-onscreen heartbreak, Cole offered an “in awe” Deepti Vempati, an empowerment anthem. Even during her three-hour, Tuesday night set at a local Toronto watering hole, newfound fans clamored for original music. Soon, she’d deliver—the singer-songwriter’s 2021 alt-pop project, Party For One, accruing tastemaker approval and millions of streams in mere months. “If anybody, even one person, finds solace in my music, if it lifts them up even a little bit, then I will have done my job,” the 24-year-old says. “That’s all I can ask for.”
The secret to Cole’s CBC -acclaimed “earworm pop with a feminist edge,” lies in her clinical approach to songwriting. The psychology graduate’s Arista Records debut, “W.I.T.C.H” (“Woman in Total Control of Herself”) is the product of weeks of research: deep dives into the history of witchcraft, along with unending reruns of Sabrina the Teenage Witch. After Cole shared snippets of the funk-flavored, Trojan horse-esque track, “W.I.T.C.H” secured 300,000 pre-saves —quadrupling her following in the process. For a Calgary-native, whose musical education mostly consisted of show choirs and rodeo appearances, Cole’s superior sonic instincts and sheer lyrical prowess is unprecedented. Following this success, she maintains her momentum with the endlessly catchy sex-positive anthem “Hey Cowboy.” Catchily packaging social truths in repeat worthy pop bops, Devon Cole is a woman in total control — and always understands the assignment.
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