TOM ODELL money OFFICIAL VIDEO RELEASED MAY 12
TOM ODELL
money OFFICIAL VIDEO RELEASED MAY 12
WATCH HERE
Toronto, ON – May 12, 2021 – Brit and Ivor Novello award winning songwriter, plus platinum-selling, chart-topping artist, Tom Odell, releases the official video to money (an instant grat from his forthcoming new album) on Columbia Records on May 12. Watch here.
After a dark period of mental health stalked most of his 2018 and 19, Tom Odell wrote his way through it, eventually letting down his guard and pouring his feelings into new music that will form his fourth album, monsters, (due to be released July 9). The next song to be taken from the forthcoming album is money. Built around a driving pulse of echo-laden beats and crunchy, metallic percussion, lyrically it satirically rails against society’s obsession with capitalism, while also pointing at the reflection in the mirror. The official video, directed by Georgie Summerville, has Tom parodying the absurdities of chasing money. Watch here.
Tom says of the video “money… no matter where we come from, how much we have, we are all constantly made to feel like we don’t have enough, and that somehow if we had more, we would be happier… if you’re poor, get rich…. if you’re rich, get richer. And you know those most absurd thing about it? … by the time you get to the end of this paragraph, Jeff Bezos will have made another million dollars. Here is the video for money. We spent most of the budget on trying to buy and do things one would associate with having lots and lots of money. It was fun, but also quite exhausting”
Tom Odell has been working as a musician in the public eye since he was 21 when self-penned debut album Long Way Down earned him a number 1 album. He has since enjoyed over 2.6 billion streams, three UK top 5 albums including two UK top 10 singles, a 2013 Brit Award for Critic’s Choice and being awarded the prestigious Ivor Novello award for Songwriter of the Year. Now, 30, it’s clear to Odell that the whirlwind around his debut kickstarted a work ethic that eventually became an obsession It reached an apex in September 2019 when Odell, fresh off touring Jubilee Road, went straight to LA to start writing the next album. “Then this chronic anxiety that I’d had for a couple of years just got worse” Odell woke up one morning “and I couldn’t do anymore music”. He knew something had to change. In the end he flew back home, went straight to his parent’s house and slowly got better.
Slowly but surely, Odell alchemised that experience into a new album (monster release July 9). He also realized his broader lyrical horizons needed to be matched by a musical expansion, with a lot of the songs on the album – created alongside songwriter, Laurie Blundell and producer, Miles James – leaning into a more electronic, bedroom pop sound that Odell has steadily become obsessed with over the last few years. This new found love of DIY electronic pop chimed with the pandemic’s arrival and songs were crafted in a more threadbare way around instruments he had at hand, like Moog synths. It was a move underpinned by both necessity and a desire to explore. And while his new music is at times heavy, there’s a lightness of touch that means Odell is able to pull off pop’s greatest trick; hiding sadness in the melodies. In this strangest of times this new music represents the start of chapter two in Odell’s ongoing musical journey.
As a testament to his enduring popularity, Tom Odell was invited to perform on BBC1 Graham Norton TV show (watch here)…whilst more recently he appeared on the James Corden Late Late Show (watch here) with another intimate performance. At the same time Odell’s fan base continues to grow exponentially with his new sound and direction. He has gained over 2 million new monthly listeners since the start of the year, with ⅔ of his audience under 25. Despite joining TikTok relatively recently, his heavily engaged videos have been viewed over 15 million times. The platform has even allowed for his hit, Another Love, to resurface in popularity amongst a new generation and even enter the charts again!
Tom Odell recently announced a short run of intimate solo live dates at The Jazz Cafe on June 20, 21, and 22, which sold out instantly on general release. In addition to these shows Tom Odell also has live dates on sale for his UK 2022 the monsters tour. Tickets are available via www.gigsandtours.com, www.ticketmaster.co.uk and www.axs.com. *Fans pre-ordering the album (vinyl, cd, cassette and more) on Tom’s official website will guarantee first access to tickets.
Tom Odell – The monsters Tour 2022
February 15 – Belfast Ulster Hall
February 16 – Dublin Olympia Theatre
February 18 – Southampton O2 Guildhall
February 19 – Bristol O2 Academy Bristol
February 20 – Manchester O2 Apollo
February 22 – Oxford O2 Academy
February 24 – London O2 Academy Brixton
February 26 – Liverpool O2 Academy
February 27 – Cardiff The Great Hall
March 1 – Leeds O2 Academy
March 2 – Newcastle O2 City Hall
March 4 – Glasgow 4 O2 Academy Glasgow
March 5 – Nottingham Rock City
March 6 – Cambridge Corn Exchange
March 8 – Birmingham O2 Academy
TikTok: www.tiktok.com/@tompeterodell
